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The changing SERP: Understanding and adapting to dynamic search results

The changing SERP: Understanding and adapting to dynamic search results

Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the work.

The post The changing SERP: Understanding…

Please visit Search Engine Land for the full article.

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