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The Biggest Quarter Ever for Paid Facebook Advertising

The Biggest Quarter Ever for Paid Facebook Advertising

The final quarter of 2013 was the largest spending period in Facebook advertising history. Fueled by a record December for online shopping as well as an influx of new mobile device owners, advertisers found their Facebook marketing delivered more revenue-per-click quarter over quarter (QOQ) and year-over-year (YOY) on desktop and mobile despite higher costs.

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