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The Big Brand Theory: USAA Views Social Media as a New Way of Doing Business

The Big Brand Theory: USAA Views Social Media as a New Way of Doing Business
March 16, 2015
The true value of social media is dependent on how you decide to apply it, and is infinite. The value can only be derived when there is purposeful intent and application.” This was a great quote, a great viewpoint on social, and it stood out as the best summary of how USAA has approached social media as a means of servicing their membership.

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