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The Big Brand Theory: Transamerica and the Art of Influence

The Big Brand Theory: Transamerica and the Art of Influence

Allan Gungormez, enterprise director of social media strategy of Transamerica, had a brainstorm: to create a platform that identified influential and reliable sources of financial information in social media. With such a resource people would be able to discover and follow the Twitter accounts of reliable sources of financial services information.

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