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The Big Brand Theory: Threadless

The Big Brand Theory: Threadless
In 2000, co-founders Jake Nickell and Jacob DeHart pooled a thousand dollars and started Threadless. The basic idea of the company was, and is still, that designers and artists can post design ideas for t-shirts. Members of the web site’s community, now made up of over 2 million people, vote for their favorite designs. The winners’ designs are then printed onto tee shirts and other apparel and sold, with some payments going to the artists.

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