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The Big Brand Theory: The Ritz-Carlton Uses Social Media to Create Indelible Memories

The Big Brand Theory: The Ritz-Carlton Uses Social Media to Create Indelible Memories

When asked about what comprises the driving force, or passion point, behind the Ritz-Carlton's social communications, Sitch says it is about memory-making. "We're in the business of creating indelible memories that last a lifetime. It's not about heads-in-beds and fine linens."

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