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The Big Brand Theory: The Huffington Post and Its Communities of Commenters

The Big Brand Theory: The Huffington Post and Its Communities of Commenters

Commenting is to the Huffington Post what millennials are to MTV: lifeblood. News sites typically create revenue by selling advertising in the form of page views. It isn’t enough to have an audience that consumes the news; you need one that engages with it and in the process, exponentially increases page views.

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