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The Big Brand Theory: TD Bank Social Customer Service

The Big Brand Theory: TD Bank Social Customer Service

TD Bank follows up with all customer engagement, and measure what they call a “Customer WOW! Index.” This same set of metrics is used for social media, just as it is with any other form of customer engagement. “The key to using [social media] well,” Vijay shares, “is really staying true to who you are as a company and what you stand for."

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