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The Big Brand Theory: SONY Professional USA Is a Big Brand Building Small Communities

The Big Brand Theory: SONY Professional USA Is a Big Brand Building Small Communities

To help their customers, SONY Pro USA has taken to social media to build and nourish their small community of professionals. When Eng took over in early 2012, he used Radian6 to research all of the business’s product names and numbers. As he discovered mentions, he was able to engage, inviting users to send images.

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