Brought to you by NGT Marketing Group

The Big Brand Theory: Social Business and Fun with Southwest Airlines

The Big Brand Theory: Social Business and Fun with Southwest Airlines

Christi McNeill, project lead of social business and listening at Southwest Airlines, makes many references to social business, processes, and how teams are aligned; it's not just about how and when community managers post to Twitter or Facebook. McNeill shared that they're looking at a wide range of issues such as mission and social media objectives.

read more

9
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
LinkedIn