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The Big Brand Theory: SAP Simplifies the Customer Experience via Social

The Big Brand Theory: SAP Simplifies the Customer Experience via Social

With a presence in more than 130 countries, and more than 282,000 customers worldwide, SAP is one of the world leaders in enterprise applications and software. I recently got a chance to speak with Jennifer Arnold, the Head of Marketing for Australia and New Zealand for SAP, to discuss how the company goes about utilizing social media channels, and how social supports SAP’s wider objectives and purpose.

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