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The Big Brand Theory: Realtor.com Engages Communities and Influencers

The Big Brand Theory: Realtor.com Engages Communities and Influencers

While Realtor.com makes good use of the communities on social media, it also focuses on influencers. David Roth, VP Marketing at Realtor.com says, "There's about 300 people in the industry we really care about because those are the ones that can actually shape the message for us."

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