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The Big Brand Theory: Publix Has Come of Age with Social

The Big Brand Theory: Publix Has Come of Age with Social

Since its establishment in 1930 by entrepreneur George W. Jenkins, the Publix chain has spread to six other southern states with a total of over 1,100 stores. Wherever it opens, the store tends to garner a passionately loyal following from its customers, earning the title of being a love brand.

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