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The Big Brand Theory: Nissan Builds a Car and Its Social Community

The Big Brand Theory: Nissan Builds a Car and Its Social Community

In 2012, Nissan tapped into their social community's passion for rebuilding classic cars by introducing Project 370Z, the first ever social media build of a classic car. Over eight weeks, Nissan gave its community a choice of the car to restore, the parts to use, and the colors to paint it; together the community built a car from the ground up.

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