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The Big Brand Theory: Motorola Solutions Builds Internal Community

The Big Brand Theory: Motorola Solutions Builds Internal Community

In the world of B2B, the most prominent use of social media tends to be in so-called thought leadership in which the organization becomes a trusted source of relevant content within the industry. While this has been true for Motorola Solutions, the focus for the past year has been on building internal community, with a customized social platform for in-company use.

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