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The Big Brand Theory: How Maersk Grew Social Media Influence in the Shipping Industry

The Big Brand Theory: How Maersk Grew Social Media Influence in the Shipping Industry

Jonathan Wichmann, Maersk Line head of social media, asks, “How do you measure being the most influential in this industry? If I would have asked management two years ago what they would have paid to attain that position, they wouldn’t have believed it could be done.” This is how it was done.

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