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The Big Brand Theory: How Is Social Media Reshaping Pfizer?

The Big Brand Theory: How Is Social Media Reshaping Pfizer?

I had a chance to sit down with Bob Libbey, head of Digital and Social Communications at Pfizer, to discuss some of the topics that you will see at the Social Shake-Up Conference. Pfizer uses social media both to communicate within the company with MyWorld and to foster discussions of healthy aging via GetOld.com.

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