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The Big Brand Theory: How FedEx Achieves Social Customer Service Success

The Big Brand Theory: How FedEx Achieves Social Customer Service Success

Ginna Sauerwein explains how FedEx uses social media to provide excellent customer service. FedEx integrates across multiple functions to create a seamless customer service experience. They try new technology, like video chat. They turn to their influencers to communicate with their whole customer base. What ideas pioneered by FedEx might be helpful for your business?

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