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The Big Brand Theory: GE Demonstrates Value Through Platform-Specific Content

The Big Brand Theory: GE Demonstrates Value Through Platform-Specific Content

GE is a global leader in technology and innovation. This presence is reflected in their social media presence, regularly creating content that engages and informs their audience. But most importantly, GE displays a solid understanding of how specific social platforms are used. In this interview with GE’s Anthony Spargo, we look at how the company approaches social and what informs their content process.

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