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The Big Brand Theory: Ford Motor Company Taking Content Seriously

The Big Brand Theory: Ford Motor Company Taking Content Seriously

Content is playing a key role in Ford's strategy. As Scott Monty told me, "our marketing is moving away from a campaign mentality, to an 'always-on' mentality. That requires a lot of content." Their experiments are providing us with case studies and templates for successful approaches to what is at the heart of the social media revolution.

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