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The Big Brand Theory: Discover Making Customers Visible

The Big Brand Theory: Discover Making Customers Visible

Most financial institutions don’t even allow people to post on their Facebook page. Discover is an exception to that trend. Dan Gingiss said, "the overall philosophy that we're going by is that want to be able to service customers in the channel in which they want to be serviced." When people contact Discover on Facebook, they get a response on Facebook.

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