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The Big Brand Theory: Citi Rethinks Customer Care with Social Media

The Big Brand Theory: Citi Rethinks Customer Care with Social Media

Eliason's vision isn't simply for better social media. It encompasses creating organizations where the ways of business are better designed for people and their needs. It's exciting to think about a financial institution taking the challenge on in a bigger way. As Eliason explains, "Customer experience starts with how you think about things."

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