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The Big Brand Theory: Casio Creates a Big Splash With Other Brands

The Big Brand Theory: Casio Creates a Big Splash With Other Brands

For a global sales subsidiary, it appears that Casio has hit on the right approach to social. Lauro shared that the brand measures success based on how many people come back to the website to explore from social. "Social for us is our number one referral for our websites. That's why we will continue to expand there."

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