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The Big Brand Theory: AccuWeather Utilises the Power of Social to Meet Audience Needs

The Big Brand Theory: AccuWeather Utilises the Power of Social to Meet Audience Needs

Accuracy in weather forecasting is important, but more than that, knowing where to turn for forecasts and other relevant info is also high on the list. This is something AccuWeather is acutely aware of and their social media presence reflects the importance they place on presence and interaction. I spoke to John Dokes, Chief Marketing Officer for AccuWeather, to discuss the company’s approach to social communications.

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