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The Best (and Worst) of 2014 Sochi Olympics Marketing Strategy

The Best (and Worst) of 2014 Sochi Olympics Marketing Strategy

Just as with my previous work reviewing Super Bowl marketing strategy, there were plenty of both good and bad examples of how brands approached their strategy to the Games. Here’s my take on the ads and campaigns that featured the best and worst marketing strategies from the 2014 Olympic Games in Sochi.

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