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The 4 Big Takeaways from Google AdWords Livestream

The 4 Big Takeaways from Google AdWords Livestream

Yesterday the mysteries of the big Google AdWords announcment we’ve been hearing about for weeks were finally revealed by Google’s Jerry Dischler, VP of AdWords Product Management, and I happened to have a front row seat! The theme of the talk? Addressing “moments that matter” through better mobile experiences, more automation tools, and enhanced measurement features. It was all about helping marketers “win the moment” or, er, the micro-moment.

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