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The 2015 London Marathon: Who Won the Social Race?

The 2015 London Marathon: Who Won the Social Race?

When Eliud Kipchoge crossed the finish line of the London Marathon on Sunday, April 26, 2015, he surprised everyone by beating favorites Kipsang and Kimetto to the title. But it wasn’t just the athletes who were going for gold, many brands (big and small) spent a lot of money to become official sponsors of the London Marathon and all of them took to social media to try to boost their sponsorships.

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