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Thanks Apple: You Made It Easier to Market Luxury Wearable Tech

Thanks Apple: You Made It Easier to Market Luxury Wearable Tech

2015-26-March-luxury-tent.jpg

You don’t even have to like Apple products to acknowledge the company is a master when it comes to marketing and branding. This is the company, after all, that is widely perceived as the one that produces products that consumers want — before they know they want them.

So now Apple has entered the smartwatch market.

And it should really knock everyone over with a feather to realize that the company has gone to great lengths to develop what it predicts will be a market trendsetter, packed full of features and design refinements unseen in earlier smartwatches.

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