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Taste of Things to Come at the Social Shake-Up

Taste of Things to Come at the Social Shake-Up

According to Porter Gale, the value of personal brand, or “recognizing the power of connections” helped to bring about a partnership with (Virgin America and) Twitter. “We had wifi in the planes … it wasn’t just a customer service thing, it was also a way we were generating a lot of press… That word-of-mouth can be very powerful.”

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