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Target’s Facebook Troll Incident Highlights the Importance of Social Listening

Target’s Facebook Troll Incident Highlights the Importance of Social Listening

Earlier this week, Facebook user Mike Melgaard took to Twitter to respond to critics of Target’s decision to introduce gender-neutral sections in their stores – on Target’s behalf. The incident highlights just how easy it is to impersonate a brand, and potentially affect their brand reputation, on social channels.

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