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If you’re not updating ROAS and CPA targets frequently, you’re missing out
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Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Please visit Search Engine Land for the full article.

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5 PPC mistakes you’re probably making in your campaigns
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What’s one thing that all PPC marketers have in common? They’re human. And like all humans, they make mistakes. Please visit Search Engine Land for the full article.

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3 AdWords features you’re probably underutilizing
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Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments. The post 3 AdWords features you’re probably underutilizing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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The Dos and Don’ts for Announcing You’re Looking for Guest Bloggers
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What’s the best way to announce that your blog is open for guest bloggers? Deborah Sweeney shares her advice.

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4 Instagram Mistakes You Don’t Know You’re Making
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Instagram is evolving fast, with new tools and options being added regularly. Are you utilizing them to best effect?

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LinkedIn Adds ‘Active Status’ to Alert Your Connections When You’re Online
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LinkedIn has added a new tool which displays when you’re active on the desktop or mobile app.

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4 Social Media Marketing Mistakes You’re Making (and How to Fix Them)
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Are you making these common social media marketing mistakes?

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The Logic of Facebook’s Snapchat Clones – and Why You’re Going to See More of Them
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Why is Facebook copying Snapchat? Because it makes perfect business sense.

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