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Merkle: Google ad growth slowed, Microsoft gained with Yahoo in Q2
feeds.searchengineland.com

The Verizon Media transition helped propel Microsoft Advertising shopping ad growth among Merkle’s client base last quarter. Please visit Search Engine Land for the full article.

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Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory
marketingland.com

Webcasts. Click-to-Call Deep Dive: Best Practices from Search Experts · Accelerate Your Career with Marketing Analytics You Can Use; Drowning in Data? Data Management Strategies That Drive Marketing Success. See All …

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Yahoo! Inc. (YHOO) Flurry Data Says Messaging Apps Winners During Super Bowl
investcorrectly.com

Super Bowl XLIX became the most-watched television event with an average of 114.4 million viewers, according to Nielsen. Yahoo! Inc. (NASDAQ:YHOO)'s Flurry data examined app usage activity during the Super Bowl telecast to reveal interesting insights …

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Google Search Share Falls to Lowest Level Since 2008 While Yahoo Gains
adage.com

Learn how to integrate Big Data in your marketing analytics and get tips from leaders that have embraced Big Data marketing. Learn more · Google's dominance of the U.S. internet search market slipped last month to its smallest share since 2008 while …

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AOL's Bob Lord Says the Yahoo Rumor 'Validates That We Have a Good Strategy'
www.adweek.com

Already, its programmatic platforms provide multi-touch attribution across screens, thanks mainly to its purchase of marketing analytics company Convertro in May. Custom programming and deeper integrations are heading toward automation as well.

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Facebook Expands Mobile Ad Net to Make a Run at Google, Yahoo
adage.com

Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a new ad unit for …

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Yahoo Dives Back In to E-Commerce with Revamped Yahoo Stores Platform
www.brandchannel.com

Initially launched in 1998, the updated platform enables merchants to build and transact on sites hosted by Yahoo for up to $9 per month, complete with tools for creation, marketing, analytics, custom templates and domain names. The platform is already …

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Yahoo Tech's David Pogue: You Gotta Be Authentic
www.cmswire.com

David Pogue thinks science, technology, language and humor go together quite well. "That’s been my experience, anyway, in my years writing columns, presenting science and tech on TV, creating how-to books and doing a lot of public speaking," he explains on his website. Pogue, the former personal technology columnist for the New York Times, is […]

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