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Wrong

WSJ report about Google search manipulation gets a lot wrong
feeds.searchengineland.com

The media narrative has turned against big tech, and this is an example. Please visit Search Engine Land for the full article.

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Forget Shadow IT, Shadow Analytics Can Put You on the Wrong Side of Regulations
www.cmswire.com

Analytics practitioners today have a number of solutions to choose from when conducting analysis and visualization. The ease of signing up for many of these services has given rise to shadow analytics — an offshoot of shadow IT — which places organizations in jeopardy in our heightened compliance climate. Continue reading…

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Email Isn’t Dead; You’re Just Doing It Wrong
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Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing […]

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App Disaster: What Went Wrong With Biz Stone’s Jelly?
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Twitter and its co-founder Biz Stone are synonymous with social media success. Anyone who’s anyone is on Twitter, spouting 140 character witticisms, retweeting celebrities and uploading pictures of cats. Consequently, it’s surprising to remember Stone’s 2014 effort Jelly is something of a miserable failure.

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App Disaster: What Went Wrong With Biz Stone’s Jelly?
feedproxy.google.com

Twitter and its co-founder Biz Stone are synonymous with social media success. Anyone who’s anyone is on Twitter, spouting 140 character witticisms, retweeting celebrities and uploading pictures of cats. Consequently, it’s surprising to remember Stone’s 2014 effort Jelly is something of a miserable failure.

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What's Wrong With Your LinkedIn Photo?
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A career consultant asked a recruiter “What’s the most important part of the LinkedIn profile?”  And the recruiter said, “The picture.” Really? Not the headline? Not the summary? Not having the right keywords in your job experience section? Nope. The picture. “It’s the first thing we see, and it can be a big turn on or turn off,” said […]

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What You Think You Know About Advertising Online Is Wrong
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There are few prevailing myths about advertising on the web that keep advertisers and marketers hamstrung. Do you count the number of people who view a page on your website? It turns out that counting clicks, though it may be one of the most common metrics, doesn’t work that well if you want to know how many people […]

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5 Signs You're Doing Digital Transformation Wrong
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Here are some of the most common digital transformation mistakes I have encountered, along with recommendations for how to prevent and/or combat them. How many of these are true for your organization? Are steps being taken to address them? What other common digital transformation mistakes do you see?

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