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Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
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Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” The post Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research appeared first on Search Engine… Please visit Search Engine Land for […]

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Snapchat Releases New World Lenses which Respond to Real-World Scenes
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Snapchat has released a new set of Lenses which can be overlaid on your real-world surroundings.

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Esther Afua Ocloo Google doodle honors co-founder & chairman of Women’s World Banking
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Ocloo spent her life helping the women of Ghana — and, eventually, the world — start and run their own businesses. The post Esther Afua Ocloo Google doodle honors co-founder & chairman of Women’s World Banking appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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12 Speakers Who Put The Customer Front and Center at Social Media Marketing World
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In a departure from the usual format, Episode 49 of the Focus on Customer Service podcast offers up a first-hand account of the customer taking center stage at Social Media Marketing World, including highlights from a dozen speakers.

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SMX West: Solving SEO Issues in Google’s Post-Update World
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Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site’s been hit by one. Luckily, there are steps you can take to determine if you’ve been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic. The post SMX West: Solving SEO… Please […]

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8 Things I Learned About Marketing from Social Media Marketing World 2017
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Contributor Dan Gingiss shares eight important notes he took from Social Media Marketing World 2017.

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The Customer Was Front and Center at Social Media Marketing World 2017
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Customer experience was a key theme that permeated throughout Social Media Marketing World 2017.

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Preparing for local reach in a ‘post-rank’ world: Get your data in line
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How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings. The post Preparing for local reach in a ‘post-rank’ world: Get your data in line appeared first on Search Engine… Please visit Search Engine Land for the full […]

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