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Practical Tips for Microcopy Messages That Work and Convert
www.cmswire.com

Great user experience content and microcopy helps users interact with your product, solve problems and achieve various goals — and can lead to customer loyalty as a result. Microcopy is any messaging in a user interface (e.g. labels, instructions, error messages) that relates to the actions users take. Continue reading…

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How to Unstick Your Work Rut
www.cmswire.com

It’s time to take off the blinders. Continue reading… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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Exploring the Future of Work: A New Definition of "Work"
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What do we mean when what we talk about “work”? Has the definition of “work” changed over the years? Is it time for a new definition? In a new Exploring the Future of Work column, Maddie Grant looks at the existing definitions and understandings of work, and how it’s evolving in the social era.

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How Will Generation Z Differ From Millennials in the Work Force?
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The oldest millennials–those born between 1980 and 1995–are now entering their mid-thirties, which means a new generation is on the rise. Generation Z, those youngsters born after 1995, is about to enter college, and with that comes expectations about the workforce that will greet them afterwards.

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Make advertising dollars work much harder
www.azcentral.com

Tranzlogic has taken the power of big business marketing analytics and made it accessible and affordable for small business owners. Visit Tranzlogic.com. Tableau provides easy-to-use data analysis software that helps you visualize your data so you can …

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Innovation and Communication: How a Social Work Environment Fosters Productivity
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How many times has a great idea gotten lost or buried in the avalanche of communications between employees at your company? The truth is it’s nearly impossible to know that number without browsing through endless blogs, emails, meeting notes and audio/video files of project and group gatherings. Yet this is often what team members find […]

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Dinner with the Sunday Grannies: When Marketing Campaigns Really Work
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Romania has a problem. They have a large population of elderly people, 40%, living alone. So Vodafone, via McCann Erickson Bucharest, created a marketing campaign around two Romanian widows who were still in the habit of cooking enough food for a full family dinner.

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Exploring the Future of Work: A New SMT Column
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In a new Social Media Today special column, we’ll be looking at the Future of Work and how we can work together to create more sustainable, more enjoyable and more productive work practices. In this, the first column of the series, we look at the “Future of Work Manifesto”.

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