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How We’re Losing SEO to SEO-Lookalikes
feedproxy.google.com

How We’re Losing SEO to SEO-Lookalikes March 08, 2015 The field of SEO is mostly creative rather than scientific. It brings together different variables all with a single goal: to generate more leads and traffic for a business and improve the conversion of those leads to actual sales.

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We’re Traveling at the Speed of Cool to Creepy
feedproxy.google.com

Who would you give your personal information to: your state’s new toll road system, an amusement park, neither, or both?At a Forrester event earlier this year, Melissa Parrish, a Forrester VP and research director, told the story about how her father (we’ll call him Bob), who lives in New Jersey, was rattled by NJ’s E-ZPass system. […]

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What if 1000+ marketing technology vendors were the new normal?
customerthink.com

They enable a whole range of customer-facing marketing experiences and back-office marketing analytics to easily plug into their backbone. But here's the punchline: platform consolidation will actually accelerate marketing software diversification …

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Flying Through the Fog: A Marketer’s Guide to Navigating Search After Google Keywords Were Encrypted
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Smart content marketers pay significant attention to search and social. Search is the leading way that people actively discover new information. We search for content more than 21 billion times each month in the United States, and more than 115 billion times around the world.

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150 Blog Posts in 50 Days: Why Were Marketers Mad?
www.searchenginejournal.com

And by 'old-school' I mean SEO people that haven't yet fully embraced content marketing or in-depth marketing analytics. The majority of angry people that we heard from simply couldn't accept that producing good quality content on a consistent basis …

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The Marketing Digest: Brought to you by NGT Marketing Group LLC

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