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Your Advertising Agency: Soul Mate or Dead Weight?
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Your Advertising Agency: Soul Mate or Dead Weight? March 11, 2015 It goes without saying that every relationship takes two parties to come together and it’s based on both parties’ willingness to make it work. The basis of this article however, is about the degree of difficulty to making the relationship work. Here are a […]

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How Weight Watchers Nailed Content Marketing This Super Bowl
feedproxy.google.com

With 61 ads being examined from the 2015 Super Bowl, numerous “best of” lists are popping up. Many of the lists place Budweiser’s “Lost Dog” at the top, including USA Today, and even YouTube. There were highly-rated promos from Coca-Cola, Doritos, McDonald’s, and more.

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Study finds Triangle 'punches above' its weight as a tech hub
www.newsobserver.com

“I think we definitely have work to do” on the tech side, said Brooks Bell, founder and CEO of a marketing analytics company that bears her name. “I do think that, in our favor, we have pretty incredible momentum and energy here. … We're behind, but …

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Is the golden age of the IT professional over as Infosys, TCS, Wipro lose weight?
rtn.asia

The good thing is that like IT services and BPO, the new digital avenues of job generation — such as social media marketing, analytics etc — are geography agnostic. It doesn't matter where you sit or which country you work from, you can earn on a …

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How Social Media Can Influence Health and Weight
feedproxy.google.com

The internet brought on many great things when it entered into our residential homes. One industry it completely changed upside down was the weight loss industry. Information, stories, testimonials, products and companies exploded onto the world wide web which flowed right into our homes. This gave birth to more weight loss fads and diets. Many […]

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Content Accountability: Make Every Asset Pull Its Weight
www.business2community.com

“Just 36% of CMOs have quantitatively proven the short-term impact of marketing spend. That figure drops to 29% when demonstrating long-term impact.” These disturbing statistics were from Paul Roetzer's presentation at this year's Content Marketing …

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Digital Paves the Road to Weight Loss
www.thinkwithgoogle.com

With so many weight-loss options out there—from mobile apps to fad diets to fitness programs—consumers are turning to digital to find the right solution. To gain a better understanding of their journeys, Google and The Modellers conducted a study. The research revealed three key findings: Consumers are faced with a baffling number of weight-loss options, […]

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ReachLocal Rating Lowered to Equal Weight at First Analysis (RLOC)
www.watchlistnews.com

ReachLocal, Inc (NASDAQ:RLOC) offers online marketing and reporting solutions, including search engine marketing, display advertising, remarketing and online marketing analytics, each targeted to the small and medium-sized businesses (SMB) market.

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