In this weeks edition of “CMO of the Week”, Drew Neisser speaks with Miki Racine Berardelli of Chicos FAS, winner of the Rising Star award at the recent CMO Awards, to discuss her career and experiences in the field.
New CRM Buzzword Understanding sales acceleration. Enough About Millennials Marketers, please stop. NATO’s Collaboration If it can do it, you can, too. Culture Shock Culture’s role in collaboration. Intel Partners with Rackspace Will cloud adoption pick up? Talkin’ Transactional Content Services And Forrester’s five leading vendors Continue reading… Follow us on Twitter Join free newsletter View upcoming events […]
While the week started light and fluffy when it came to news on social, a number of serious tragedies and events have taken place at the end of the week. In keeping our spirits and outlook high, we’ll be analyzing social discussions that dominated that week from sharks, celebrity (non) feuds, and the ever fattening […]
KidZania is a kids-only role-playing institution that counts 16 “territories” around the world, each one a functioning metropolis where kids run the show. We spoke to Cammie Dunaway, former CMO of KidZania, to discuss how they plan and market to this very specific audience.
In this week's edition of "in the News" we're talking about digital marketing analytics. Get the most recent stuff from Occam's Razor and others.
The real estate market in New York City is not for the faint of heart. Whether you’re a renter, agent, landlord or – as discussed in this post – a property marketer, your resolve must be tougher than steel girding, and your determination of sky-high proportions. So when Kate Chinn received the Rising Star honor at last […]
For one week every year, marketers turn into predators, and this year might be the most dangerous yet. I’m talking about Discovery Channel’s Shark Week, which was moved up a month this year, likely in an effort to garner more advertising attention by shifting out of the doldrums of vacation-laden August, and capitalize on the […]
All Digital, All the Time CMSWire’s digital experience conference. Email Marketing Still Works How to be effective. Collaboration’s Potential It’s up to you to realize it. Chat Over Email? Will email fade in the enterprise? Higher Price Tags Enterprise software prices could climb. Executive Changes 2 (or 3) Continue reading… Follow us on Twitter Join free newsletter View upcoming […]