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3 Ways AI and Automation Aid Personalization
www.cmswire.com

We’ve all heard the phrase “what a difference a year makes.” It’s true for many things, including the state of technology. Just last year, I wrote an article titled “Brands Still Haven’t Tapped AI’s Full Promise,” where I highlighted the pitfalls and successes brands have had with artificial Continue reading…

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3 Ways AI Helps Content Teams Work Faster, Smarter, Better
www.cmswire.com

It seems as if almost every martech article these days includes a reference to artificial intelligence (AI). And for good reason — earlier this year, Gartner reported AI use in the workplace had grown by 270% in the last four years, with only more growth predicted on the horizon. Continue reading…

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6 Ways B2B Websites Fail to Engage
www.cmswire.com

B2B marketers declare their websites to be No. 1 for demand generation, beating digital advertising, search engine optimization, sales enablement and partner enablement. But there’s a problem, their websites aren’t engaging customers, according to findings from Forrester’s report, “B2B Websites Still Fail Our Customer Engagement Test ” (Subscription Required). Continue reading…

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5 Ways to Create the Optimal Customer Experience on Your Website
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I am sure most people have quit while waiting for a website page to load. Waiting is a hassle; we all expect fast-loading sites—anything less isn’t worth the wait in today’s time-poor world. If your website is like this, then you probably haven’t upgraded or even thought about your website for a little while now. […]

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4 Ways to Avert Digital Marketing Strategy Disasters
www.martechadvisor.com

Today, marketing is increasingly being perceived as an innovation hotbed, and marketers have more growth opportunities and career options than ever before. On the flipside however, the focus is more on marketing 'technology', which unfortunately is …

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10 Ways to Create the Best Facebook Business Page
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Facebook has more than 1.4 billion monthly active users, but when your business page isn’t doing well, it can feel like an empty wasteland. Where is everyone? Why aren’t they interested in my business page? Here are some best practices for business pages that will have people interacting with your business on Facebook in no time.

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3 Ways Big Data And Relationship Capital Have Changed Business | Rob Peters …
www.linkedin.com

ConnectCust, the Next Generation Marketing Analytics solution, addresses this core aspect of consumer engagement effectively, applying advanced analytics and data science. For example, a working mom purchasing back-to-school products for kids can …

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5 Ways to Increase Your Twitter Engagement
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With more than 140 million users and over 340 million tweets a day, Twitter has established itself as a key player in the competitive social space. Here are a few basic tactics you can use to increase your Twitter engagement two-fold.

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