A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy. Please visit Search Engine Land for the full article.
Listening to customer and influencer conversations is table stakes for the social media marketing professional, but many people are still just getting started. Our three speakers in the June 23 webinar on “Harnessing the Voice of the Customer on Social Media” are all experienced at listening and turning customer comments into business value.
“Don’t sound like everyone else,” says the Content Marketing Institute. I couldn’t agree more. It may not be easy to determine your non-speaking voice, CMI agrees, but there are ways to help you decide. Think about how you project yourself to your customers.
Your Best Marketing Tool Is Your Authentic Voice March 09, 2015 A small business depends heavily on return customers and word of mouth. I meet dozens of small business owners that go to networking events and work very hard to be a part of the community. It’s wonderful to see them so involved and active.
Get Ahead With Your Brands Visual Voice on Social Media [INFOGRAPHIC] March 07, 2015 In the ever-changing social media landscape, image-based platforms like Pinterest, SnapChat and Instagram are enjoying a rapid growth as the power of visual content becomes increasingly important, from both a consumer and marketer point of view.
Tone is the overall attitude you as the author take towards your subject. It decides how readers will read a piece and how they will feel about the subject. It creates a mood. And, more than any other single piece of the puzzle, it determines your brand voice.
At a Meetup downtown (Seattle Marketing Analytics Group) on Tuesday, a presentation was given called, “Understanding the Creature Known as the 12th Man” by Justin Mitchell, Marketing Analysis and Fan Insights Manager for the Seattle Seahawks.