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Value

The True Value of Enterprise Collaboration Tools and Platforms
www.cmswire.com

One of the most difficult metrics to determine is exactly how effective social networks or collaboration platforms actually are. Continue reading…

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Optimize for conversion value with eCPC in Google Ads
feeds.searchengineland.com

Google has added a new option for manual CPC bidding. Please visit Search Engine Land for the full article.

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Google rolls out maximize conversion value smart bidding strategy
feeds.searchengineland.com

It is now available in all Search campaigns. Please visit Search Engine Land for the full article.

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How businesses are driving value from marketing analytics
www.imediaconnection.com

In a recent study of B2B marketers that we conducted, 97 percent of respondents reported that using marketing analytics has made them more successful, and 87 percent said they plan to increase their marketing analytics investments in 2015. Specifically …

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How to Harness the Value of 'Strategic Speed' With Alignment and Analytics
www.marketingprofs.com

One of the companies we're working with is planning to make a significant change to the way Marketing operates. The company has done as much internally as possible, relying on external experts on a very limited basis. It is now moving toward using more …

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#EAShakeUp15: Dell, IBM, Coca-Cola, Whole Foods and More on the Value of Employee Advocacy
feedproxy.google.com

On June 8th, the Employee Advocacy Shake-Up once again kicked off The Social Shake-Up. We heard from thinkers at Dell, IBM, Coca-Cola, Whole Foods, and more on the value of dynamically engaged employees. In an environment where, as Renee Austin informed us, 42% of employees can’t articulate what their company does, employee advocacy is more […]

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Which Social Network Should You Value Most?
feedproxy.google.com

You don’t have to be everywhere, so where should you be?

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On the Value of Social Media Marketing Analytics – CyberAlert
www.cyberalert.com

Social media analytics are a critical element of effective social marketing. Analytics provide organizations data and insights needed to plan strategies, measure performance, improve tactics, and link social media marketing to …

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