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11 tips for using Google Ads’ new audiences like a pro
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Learn how to reach your ideal customer with Google Ads’ new audience types for Search ads. Please visit Search Engine Land for the full article.

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Catching SEO errors during development using automated tests
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Avoid the high cost of catching SEO issues in the production phase by using automated testing techniques during development. Please visit Search Engine Land for the full article.

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Contact Discovery: Using Paid Media for Your Account-Based Marketing Strategy
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Offering high-quality products and services to your customers is table stakes for any company to survive. But it’s hardly the be-all and end-all of business success. In today’s digital era of transformation, the experiences your organization provides are equally important. As a reminder, people buy experiences, not just products. And to deliver remarkable customer experiences, […]

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TF-IDF: The best content optimization tool SEOs aren’t using
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Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context. Please visit Search Engine Land for the full article.

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Using structured data to create a semantically enhanced web
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At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use. Please visit Search Engine Land for the full article.

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Google aims to make it easier for SMBs to start using its products
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Google for Small Business launches with resources and product recommendations for small businesses. Please visit Search Engine Land for the full article.

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6 Quick Tips for Using Social Media to Boost SEO
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SEO is the process by which your website climbs up the rankings in the search engine, and refers to anything that helps your site appear on that first Google page. There are several strategies and techniques by which one can boost search rankings, but a solid social media presence is among the most important. The […]

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Using Written Content to Answer B2B Customer Service Requests
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Creating awesome content that addresses your customer service requests is an investment, and spending on the wrong type of content could be an expensive mistake to make. Understanding exactly which content provides the most ROI for your business objectives is crucial and not always easy to accomplish. Here’s a few tips.

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