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Updates

Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote
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Customer journeys are getting more complex and less linear, which means it’s more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement. Please visit Search Engine Land for the full article.

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Google did several search algorithmic updates; somewhat confirming update rumors
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Google said “We did, actually several updates” this week. Please visit Search Engine Land for the full article.

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What you need to know about Google Merchant Center identifier enforcement updates
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The changes that can affect the visibility of your products in Google Shopping. Please visit Search Engine Land for the full article.

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Google Merchant Center updates rolling out ahead of holiday push
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Automated feeds, Surfaces on Google and automated image corrections are among the latest features for sellers. Please visit Search Engine Land for the full article.

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Video: Dan Shure on Google core updates and podcasting
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From a piano teacher to an SEO – how Dan’s journey into the SEO space has not just changed his family’s life. Please visit Search Engine Land for the full article.

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Oracle Acquires CrowdTwist, LinkedIn Updates Campaign Manager, More News
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Oracle has signed an agreement to acquire CrowdTwist, a cloud-native customer loyalty solution. CrowdTwist includes more than 100 out-of-the-box engagement paths that help marketers determine the right actions for customers. The CrowdTwist team will join the Oracle Customer Experience (CX) Cloud organization. Continue reading…

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Video: Dr. Pete on why tracking Google ranking updates is important
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The creator of Mozcast talks about his work and passion for tracking Google search changes. Please visit Search Engine Land for the full article.

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Forrester Updates Customer Experience Platform, Oracle and Deloitte Partner in CDP, More
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Forrester has released FeedBackNow 2.0, the second version of its cloud-based customer experience platform. The platform combines digital and physical channel feedback with Forrester’s body of customer experience analytics. It is designed to capture real-time, relevant and contextual feedback, according to Forrester officials. Continue reading…

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