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Google search quality guidelines update emphasizes users of diverse backgrounds
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Evaluators are reminded not to base ratings on personal viewpoints. Please visit Search Engine Land for the full article.

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Google confirms Nov. 2019 Local Search Update
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Google added neural matching in local search, which is why many are seeing local ranking changes in the past month. Please visit Search Engine Land for the full article.

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Local SEOs still seeing volatility in ranking with Google’s latest algorithm update
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The local search updates this month seem to be about relevance and how Google understands search terms for a business. But a lot of new spam is surfacing as well. Please visit Search Engine Land for the full article.

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Google did several search algorithmic updates; somewhat confirming update rumors
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Google said “We did, actually several updates” this week. Please visit Search Engine Land for the full article.

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Here’s what you need to know about Google’s newest local algorithm update
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Google’s biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas. Please visit Search Engine Land for the full article.

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Google Ads Editor update includes support for Discovery campaigns
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Version 1.2 is now available. Please visit Search Engine Land for the full article.

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Why you may not have noticed the Google BERT update
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Don’t try to optimize for BERT, try to optimize your content for humans. Please visit Search Engine Land for the full article.

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There is hope after a site gets hit by a Google core update
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Veteran SEOs Glenn Gabe and Lily Ray share their insights on Google’s core algorithm updates. Please visit Search Engine Land for the full article.

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