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Underdog

CMO of the Week: John DeVincent, Recent eMoney Advisor, on Underdog Marketing
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Contrary to popular belief, being the underdog isn’t fun. Usually, you’re outmuscled, you’re always outspent and if you’re lucky, you might get name-checked in an article about your competition. To put it mildly, it’s rough out there. But Hollywood does get one thing right: everybody loves to see an underdog win. Enter John DeVincent, who until recently was […]

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