Twitter has released its Q2 2015 results and the information presented has been met with mixed results. While revenue rose to $502.4 million, user growth remained a concern.
Twitter has apologized for a fraternity-themed happy hour it threw at its headquarters in San Francisco this week that many have regarded as ill-timed given the company’s recent gender discrimination lawsuit and other greater concerns about diversity in Silicon Valley that have been discussed prominently in the media as of late.
The event tool includes a calendar of upcoming events and historical data on how those events have previously performed, as well as a one-click activation of campaign targeting events. The micro-blogging site also added Localytics, a mobile app …
Twitter’s greatest strength is in live event coverage. Real-time coverage remains the micro-blog network’s key differentiator, and key advantage against other social media sites, and now Twitter’s looking to further capitalize on this, providing new tools to help advertisers target and reach audiences engaged in live events.
President Franklin D. Roosevelt used to communicate with the American public with fireside chats. The Obama administration often communicates with the American public using new Internet tools. Most recently, the administration has created a Twitter feed and a web page devoted to the Iran nuclear agreement.
Access to any marketing analytics puts your business in a position to strengthen your strategy, and the fact that Twitter provides these analytics for free with an advertising medium to go along with them, makes Twitter more important to your company …
With more than 140 million users and over 340 million tweets a day, Twitter has established itself as a key player in the competitive social space. Here are a few basic tactics you can use to increase your Twitter engagement two-fold.
Did you know that 58% of job seekers use Twitter in their job search, and that, 76% look at company profiles for opportunities. Twitter is a powerful tool recruiters use to fill open positions. With It, recruiters can network and grow their candidate pool without breaking the bank. And this infographic shows, how.