The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines. Please visit Search Engine Land for the full article.
Ahalogy have released a new report taking in the perspectives of more than 1,000 online consumers who use Pinterest at least once per month in order to provide an overview of how people are using the visual-based platform. The report provides a wealth of valuable data on how people are using Pinterest, what types of content they’re searching for and […]
Most of us use social media on a daily basis. Facebook keeps us connected to family and friends, Twitter is our go-to news resource, Instagram lets us share the photos and images we love… so do we really need a designated Social Media Day? Mashable said yes and declared the 30th June to be the official Social Media Day. With […]
VP Marketing, MarketShare. Writing on big data, AdTech/MarTech, attribution and advanced marketing analytics. Twitter. Since the Internet's infancy, customers have been gaining power and control over the purchasing process. Armed with unprecedented …
Data geeks rejoice – Google has given Google Trends a major upgrade, with real-time data options, more data sources and more regional-specific info. The upgrade improves what was already a great resource for SEO and wider marketing purposes.
To understand social customer engagement, we first must understand where the social CRM market went so wrong and how to fix it. This post will highlight the four basic trends that we should all agree on when it comes to defining a customer engagement strategy on social media.
… the opportunity to understand their customers much more deeply, so they can design sales and marketing strategies that are the most effective. Here are 4 trends in big data marketing analytics to keep an eye on in 2015.
Three things emerge: The rise of the customer experience, the increase in marketing analytics, and personalized customer messaging. Put customer experience first. If, as Gartner predicts, all organizations will soon compete primarily on customer …