Before you set out for Hawaii or the Galapagos, check out these tips for getting the most out of the travel pictures you’re sure to post on Instagram.
The Impact of Dark Social in Travel Marketing February 16, 2015 In this digital era, what would you say is the estimated percentage of word of mouth taking place online? As shocking as this may sound, recent research conducted by Ed Keller and Brad Fay shows this number is actually only… 7%! In other words, […]
A recent study by Twitter and Millward Brown found that Twitter was indeed a much-used tool by travelers, especially in North America. Here are three insights that can help travel brands understand the potential that lies within Twitter.
Together with Facebook, consulting firm Deloitte recently conducted a poll with 10,400 travelers who are also avid social media users, seeking to identify key ways in which travel brands can improve their performance on social media. Or rather, how focus needs to evolve from social media to a broader, more holistic digital marketing approach.
In many ways, 2015 should be the year when video marketing makes giant strides in the travel and hospitality vertical. We can also expect social and mobile to become more mainstream. A new study conducted by PhoCusWright for Expedia Media Solutions shows the travel advertising landscape is shifting accordingly, with three noticeable trends in tow.
Conducted by comScore and commissioned by Expedia Media Solutions, a study published last week analyzes the importance of desktop, tablets and smartphone devices in online travel content consumption. There are some very interesting findings that confirm how urgent it is becoming for travel and hospitality stakeholders to embrace mobile!
Last week was the 35th annual World Travel Market, the leading global event for the travel industry. To mark the occasion, we looked at how the four-day event at ExCeL London played out on social media.
The term “Omni-Channel” has become a marketing buzzword lately, but its concept should be a priority for travel and hospitality marketers. In essence, it’s about providing a seamless experience, regardless of channel or device, at each step of the travel cycle from search to comparing, booking and then experiencing the product or service. If you […]