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transformation

How to Start Your Digital Transformation
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Digital transformation relates to the change associated with the application of technology, but it isn’t just about adopting new technologies. Digital transformation is also about how these new technologies affect the way we work, who we work with, and how we create value. Continue reading…

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Why a Digital Mindset Is Key to Digital Transformation
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Digital transformation refers to the transformation of business and organizational activities, processes, competencies and models to enable organizations to use and exploit digital technologies to improve business processes and outcomes. But when talking about it, business leaders often resort to discussing IT infrastructure, technologies and applications. Continue reading…

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The 5 Key Elements for a Marketing Transformation Project
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Marketing departments across the world buy shiny new technology products all the time. Each new tool promises limitless possibilities and profound increases in productivity or ROI, but in reality, many marketing technology purchases fail. Continue reading…

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5 Methods to Profit from the Digital Sales Transformation
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Through digital connectivity, the sales process has evolved. Has your business developed in-step?   

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Digital Transformation Shakes Up ECM Priorities
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Digital transformation — the reimagining of business processes from the ground up using a digital first approach — is changing the strategy for enterprise content management (ECM).  Organizations originally adopted content management technologies to reduce their dependency on paper. Continue reading…

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ICYMI: In Store Experiences, Putting the 'Transform' in Digital Transformation
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Hey, WhatsApp, Hello! ICYMI (In Case You Missed It), a lot’s happened in the last seven days. Here are your top articles this week. Quick, Give Me the Headlines: IoT, big data and real-time location systems have the potential to merge for an unforgettable retail experience. Continue reading…

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Signs Your Enterprise Software Is Blocking Digital Transformation
www.cmswire.com

How do you react when your company’s software is too clunky to use?  If you are one of the people IFS North America surveyed for a forthcoming report, you turn to Microsoft Excel. Continue reading…

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Amazon, Whole Foods and the Transformation of Retail – The View from Social
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Here’s a review of how the social conversation evolved around Amazon’s recently announced deal to acquire Whole Foods. 

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