With so much falling inside the digital realm these days, there has been, according to some, a convergence between the CIO and marketing roles. The roles of chief marketing technologist (CMT) or CTMO (Chief Technology Marketing Officer) has been on the rise and some are even calling it a Continue reading…
Vision, communication, innovation and empathy are some of the principal qualities a leader needs to successfully direct a tech organization these days. But other practical requirements can influence whether a leader succeeds or not. And as Mark Robinson, co-founder and CMO of London-based Kimble Applications, points out, even delivering Continue reading…
Knowledge and expertise are important, but columnist Will Scott asserts that there are certain intangible qualities which SEO rock stars all seem to share. Do these apply to you? The post 7 Traits That Will Make You A Great SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
We were pretty confident that we’d find the perfect mix of individual traits and skills necessary for a stellar team — take one Rhodes Scholar, two extroverts, one engineer who rocks at AngularJS, and a PhD. Voila. Dream team assembled, right?
In the glitzy tech world, CEOs like Mark Zuckerberg, Larry Page, and Marissa Mayer inspire profile after profile where the rest of us are trying to figure out: what’s the secret to their success? Is it better to be an Ivy League graduate or a dropout? What do they eat for breakfast? While there’s no secret […]
What does it take to change an industry? What kind of culture creates innovation? And what kind of person can lead real change? Become an innovator. Be fearless about failure. Get fired. Don’t worry about what other people think of you. Reframe a problem to come up with new solutions, and then chase them doggedly.
What does it take to be a great social media marketer? What kind of personality? What kind of attitude? Being a good social media marketer is a lot like being a good friend. You’ve got to listen and try to anticipate the needs of others. You need to ask questions and build relationships. You need to […]
What differentiates the companies that capture the full value of social technologies from those that do not? These organizations are usually successful because their leaders don’t see social technology as just another tool or a new shiny object, but as a catalyst for organizational transformation and an opportunity to gain a competitive advantage. To achieve […]